About

At Tru-Colour, we believe in fuelling life’s best moments with clarity, focus, and natural energy.

Born from a passion for performance and wellbeing, Tru-Colour: Clarity is more than just coffee — it’s a daily ritual crafted for high performers, entrepreneurs, athletes, and anyone determined to live with intent.

We’ve blended the bold, rich flavours of premium small-batch coffee with a clinical dose of Organic Lion’s Mane mushroom, creating a powerful synergy of clean energy and mental clarity.

No crash. No compromise. Just true focus, roasted fresh in the UK.

Our mission is simple:

To help you think clearer, move stronger, and live smarter — every single day.

At the heart of true well-being lies the power of nature’s most intelligent superfoods. For centuries, functional mushrooms have supported energy, focus, and resilience, working in sync with the body to promote lasting health. We’re dedicated to capturing this ancient wisdom and refining it for today’s world, crafting simple daily rituals that help you think clearer, feel stronger, and live more balanced. This isn’t about pushing harder — it’s about choosing smarter. It’s a shift in how we nourish our bodies and minds: a more mindful, sustainable way to thrive.

Why We Exist

In a world full of distractions, overstimulation, and endless noise, staying focused has never been harder — or more important.

Tru-Colour exists to offer a smarter choice: clean, natural fuel that elevates your mind, without compromising your body.

Because real performance isn’t about doing more — it’s about doing better.

Infused with 1000mg of Organic Lion’s Mane Mushroom Powder per serving, Tru-Colour: Clarity blends natural nootropics with premium coffee to support brain health, memory, and long-term cognitive function.

Every bag of Tru-Colour: Clarity starts with carefully sourced beans from South America and Vietnam, roasted in small batches in the UK to deliver bold flavour and clean energy — without compromise.

Designed to fuel your focus and performance, Tru-Colour: Clarity fits seamlessly into your morning routine — giving you the mental edge you need to win the day, every day.

Our Process

Every bag of Tru-Colour: Clarity starts with ethically sourced coffee beans from South America and Vietnam, chosen for their rich flavour profile of dark chocolate, vanilla, and red berries.

We roast in small batches in the UK to preserve freshness and quality — never mass-produced, never rushed.

Then, we infuse a full 1000mg of Organic Lion’s Mane Mushroom Powder (Hericium erinaceus) per serving, carefully balanced to support cognitive function, memory, and brain health.

It’s simple. It’s powerful. It’s made for those who want more from their mornings — and from themselves.

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Meet The Founder

Tru-Colour was founded by Andrew Hill — entrepreneur, athlete, and advocate for smarter, sustainable performance.

Driven by a passion for health, fitness, and peak mental performance, Andrew set out to create a coffee that wasn’t just about waking up — but about levelling up.

Today, Tru-Colour proudly stands for quality, integrity, and daily excellence.

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Our Commitment To Quality And You

At Tru-Colour, every detail matters.

We don’t believe in shortcuts — only in craftsmanship and care.

From sourcing the finest coffee beans to using 100% Organic Lion’s Mane Mushroom Powder, we obsess over every stage of production to deliver a product that genuinely makes a difference.

Premium Ingredients Only — no fillers, no artificial additives, no compromise.
Small Batch Roasting — ensuring peak freshness, flavour, and consistency in every bag.
Sustainable Practices — recyclable packaging, ethical sourcing, and a minimal environmental footprint.
Transparency First — what’s on the label is exactly what’s in the bag. Nothing hidden.

Because when you demand the best from yourself, you deserve the best from what fuels you.